Ngo-2023, iNkampani ye-Dingdang Pet Food igxile kuPhando kunye neNjongo zoPhuhliso kunye noMxholo

Imakethi yoKutya kwezilwanyana zasekhaya iyakhula, kwaye iMarike yeSnack yePet yehlile kunye neMarike yeSnack yekati, kodwa iMarike yeSnack yekati iphuhle kakuhle kwi-Tmall, ngenqanaba lokukhula kwentengiso ye-21%. Ingaba i-Cat Snacks isempilweni Yeyona nto iphambili kubathengi, ilandelwa kukuFaniswa kokutya, kwaye okuPhambili kokuPhakhelwa akuphezulu. Xa kuthelekiswa ne-Snacks yesiNtu, abathengi babeka phambili okulindelweyo okutsha kwiFomu yeMveliso, iMathiriyeli ekrwada, iZiphumo zeMveliso, kunye nokuPakisha, kwaye ngobuchule bacebise ukudityaniswa kweemeko ezininzi ngokwembono yoMnqamlezo-weMveliso.

1. Ikati enkonkxiweyo

Iikati ezinkonkxiweyo zezona zinamandla kwiMarike ye-Cat Snack. Umahluko oPhambili phakathi kweeMveliso ezivela kuLuntu ukuya phezulu -Isiphelo sisiqulatho senyama kunye neentlobo zenyama.

2. Ikati Ekhenkcezisiweyo kwaye Yomile

Ukuphuhliswa kweCati ekhenkcezisiweyo kunye nokoma kuqaqambile, kwaye inqanaba lokukhula liphezulu kunokutya kwekati ngokubanzi. Iimveliso zifikeleleka kakhulu kwiMarike yeMass, ngelixa iMakethe ePhakamileyo igxininisa izinto eziKhwezi kunye neTekhnoloji.

3. Umtya wekati

Iindidi zekati zikhula ngokuthe chu. Amanqanaba ahlukeneyo eMakethe yeCat awahlukanga kwiMathiriyeli yeNyama eNtsha, kodwa i-Higher-End Markets iya kugxininisa iFomula ecocekileyo kunye neTekhnoloji yokupheka.

ICatal Snack Consumer Portrait kunye neBango

1. I-Cat Snack IsiXeko soMzobo weMifanekiso

I-Snacks yekati ininzi yabasetyhini abancinci abahlala kwi-First-Tier kunye ne-Second-Tier Cities, apho abasebenzi abatsha be-White-Collar babalasele ngakumbi.

2. Imiba yabathengi beendidi ezahlukeneyo

Ingaba i-Cat Snacks isempilweni Yeyona nto ixhalabisa kakhulu kubathengi. Ukulandela iPalatability yoKutya, ukuPakisha okuPhambili akukho phezulu.

3. Izizathu zokuThenga

Abathengi badla ngokusetyenziswa kwi-snacks yekati ukuvuza okanye ukubuyisela iikati.

4. Yandisa iFactor of Brand Trust

Xa ukhetha uphawu, uMnini-ziLwanyana oMtsha uyalithemba iNgcebiso yaBahlobo, kwaye uMnini-ziLwanyana oMdala uqhele ukukhangela uPhando eyedwa.

Iindlela ezine eziphambili zokutya kwekati kunye nokutya

1. I-Snack Ukutya okusisiseko

Izinto ezikrwada kunye neeNkqubo zeCat Snacks ngokuthe ngcembe zisondele kwiNqanaba lokutya elisisiseko. Isondlo seCat Snacks yeyona nto ibalulekileyo kubathengi. Iiprotheyini kunye nenyama enyulu zikwadumile. Iimveliso zeSnack zidla ngokutya ukutya okusisiseko. I-Frequency yokutyisa iphezulu, kwaye i-30% yabathengi bondla i-snacks yekati yonke imihla.

2. Impilo yeSnack

Ingaba i-Cat Snacks isempilweni Yeyona nto iphambili xa abathengi bethenga. Phakathi kwazo zonke iintlobo zeekati ezityiwayo, kugxininiswa ngakumbi ku “0″ Wongeza; Xa kuthengwa i-Cat Snacks, ingaba i-Formula kunye ne-Raw Materials zicocwa kwi-Top Factor; Abathengi banomdla ngakumbi kuzo zonke iintlobo zeekati ezisempilweni.

3. I-Morphology eyahlukeneyo

I-Snack ithwala iiMfuno zokuSebenza kunye neekati, kwaye abathengi bazimisele ukuzama iintlobo ezahlukeneyo zeefom ze-snack ukuze badibane ngcono neekati; Abanini bezilwanyana ezifuywayo abangakumbi nangakumbi baphatha iikati “njengabantwana abanoboya”, ke ngoko imfuno yokutya yabantu iyasebenza nakwiikati, ezinje ngeekati, ezinjengeekati, iikati, iikati, iikati, iikati, iikati , Njengeekati, ezinjengeekati, ezifana : Ikhekhe lokuzalwa, intonga yetshizi, njl.; Ubumnandi kunye nokudlaleka kokutya okutyiwayo kutsalele ingqalelo kubathengi ngaxeshanye, abanje: Intonga yekati ehlekisayo + iSnacks.

4. IiNkcazo zeMveliso ezincinci

Abathengi badla ngokwenza ii-Adopters zakwangoko kwiisnacks kwaye bathenge iiNgcaciso ezincinci zeencasa ezahlukeneyo. Abathengi Baqala Ukukhetha Okukhulu -Ukutya Okuziinkozo, Kodwa Vumela Iikati Zizame Okuninzi Ukungcamla I-Snacks. Ukungena kwiNkozo enguNdoqo; Isetyenziselwa ukomeleza iNtsebenziswano yemihla ngemihla, kwaye ikwaFaka iikati. Iziqendu ezininzi kunye neeMfuno Zenza ukuba abathengi bathande ukuzama ukutya okuninzi.